In business, it is sometimes what one knows, and who one knows that matters. Establishing effective networks can provide you with an entrance point, a partner and opportunities. The skill of networking is not a matter of getting contacts; it is a matter of forming useful relationships which in turn can be used to grow.
Explore how to network effectively for business opportunities
Understanding the value of networking
Networking does not only happen during events and passing cards. As individuals become familiar with and rely on you, they will give you more opportunities and refer you to their friends.
Networking has certain advantages that are observed in the following significant ways:
- Increased visibility – more people are aware about your services and skills.
- Business referrals – happy contacts refer you to other people.
- Learning opportunities – learn with more experienced professionals.
- Opportunities to collaborate – find partners to work with in the future.
Preparing before you network
Good networking includes preparation. When you know well what you want to get out of discussions then they become helpful. Sometimes, preparation will make you seem more confident too, when you have just been introduced to new people.
The following are some of the critical steps of preparation to consider:
- Have specific objectives – be aware of what you want from networking.
- Research events – select the appropriate locations to meet prospective contacts.
- Practice introductions – be brief and concise with the introduction.
- Bring materials – bring business cards or online contacts.
Building genuine relationships
Good networks are founded on trust and real relationships. When people see that you really care about them, then they will assist you more.
The most important guidelines to follow when developing authentic relationships are:
- Ask questions – be interested in the other person and his work.
- Be an active listener – pay attention to them as they speak, not as you wait to speak.
- Offer value – contribute knowledge or resources that could assist them.
- Follow up – message after the meeting to ensure that the connection is kept alive.
Attending networking events
A networking function or site is intended to make connections. Opportunities are easier to find because they match an individual with people of similar interests. Having a plan before you approach an event will put you on the right path to success.
These are the steps to consider when at events:
- Arrive early – you will have more time to meet with people in small groups.
- Engage confidently – begin to talk in a friendly way.
- Exchange details – provide your contact details.
- Take notes – make notes about what to do later.
Maintaining your network
The first meeting is not the end of networking. Being in touch will ensure that your relationships are viable and alive. Consistency is the key to creating a powerful network and not introductions.
Some methods of keeping your network are:
- Regular check-ins – send a message or email now and then.
- Share updates – update contacts on your progress.
- Offer support – assist your network when they require assistance.
- Celebrate success – offer praise to contacts about their success.
Finally
Networking is now one of the most useful methods of pursuing business. Continuity, credibility and value are all networking related and are an excellent step towards business success.
